Methodologies

QUALITATIVE METHODOLOGIES

From the most traditional qualitative methodologies:

• Focus Groups/Mini-groups
• In-depth Interviews (face-to-face)
• Tele-depth Interviews
• Dyads
• Triads
• Patient Ethnographies

To the most sophisticated qualitative methodologies:

• Online Focus Groups
• Online In-depth Interviews
• Online Bulletin Boards
• Workshops (with physicians and pharmaceutical sales representatives)
• Webcam and Video Diaries

QUANTITATIVE METHODOLOGIES

Expertise in Classic and innovative Quantitative research techniques:

• Telephone Interviews (including CATI)
• Face-to-Face Interviews (including CAPI)
• Hall-test
• Mystery Shopping (pharmacies)
• Online questionnaires (CAWI)