Methodologies
QUALITATIVE METHODOLOGIES
From the most traditional qualitative methodologies:
- Focus Groups/Mini-groups
- In-depth Interviews (face-to-face)
- Tele-depth Interviews
- Dyads
- Triads
- Patient Ethnographies
To the most sophisticated qualitative methodologies:
- Online Focus Groups
- Online In-depth Interviews
- Online Bulletin Boards
- Workshops (with physicians and pharmaceutical sales representatives)
- Webcam and Video Diaries
QUANTITATIVE METHODOLOGIES
Expertise in Classic and innovative Quantitative research techniques:
- Telephone Interviews (including CATI)
- Face-to-Face Interviews (including CAPI)
- Hall-test
- Mystery Shopping (pharmacies)
- Online questionnaires (CAWI)