Together for smarter healthcare

Methodologies

 

QUALITATIVE METHODOLOGIES

 

From the most traditional qualitative methodologies:

 

  • Focus Groups/Mini-groups
  • In-depth Interviews (face-to-face)
  • Tele-depth Interviews
  • Dyads
  • Triads
  • Patient Ethnographies

 

To the most sophisticated qualitative methodologies:

 

  • Online Focus Groups
  • Online In-depth Interviews
  • Online Bulletin Boards
  • Workshops (with physicians and pharmaceutical sales representatives)
  • Webcam and Video Diaries

 

QUANTITATIVE METHODOLOGIES

 

Expertise in Classic and innovative Quantitative research techniques:

 

  • Telephone Interviews (including CATI)
  • Face-to-Face Interviews (including CAPI)
  • Hall-test
  • Mystery Shopping (pharmacies)
  • Online questionnaires (CAWI)