Together for smarter healthcare






Marta Gaspar


The desire to create her own project, associated with 18 years of experience in conducting qualitative market research projects and her wide knowledge of the Portuguese healthcare market, was crucial to create Indago health company.


Marta is a Social and Organizational Psychology graduate from the Instituto Superior de Psicologia Aplicada (Lisbon).

Her experience of over 10 years in the healthcare sector began in 2004 when she joined Motivação where she acquired sound expertise in conducting several ad-hoc healthcare/pharma market research projects across a broad range of therapeutic areas and where in 2008 she became the head of the healthcare division of this company. Under her leadership, many research projects were carried out targeting high level respondents such as KOLs and Payers and also with patients.


Before specializing in healthcare market research, Marta had worked for some major market research companies such as Millward Brown Portugal where she was the head of the Qualitative Research Department from 2000 to 2004.


Sofia de Mello


Graduated in Pharmaceutical Sciences from the University of Lisbon in 1991 and with a Management Programme for Executives by INSEAD Business School in 2011, Sofia joined us in July 2014 as business development consultant.


She has over 17 years‘ experience in the pharmaceutical industry, having worked in some leading pharmaceutical companies.


She began her career in 1993 at Servier Portugal in the cardiovascular unit as product manager and was responsible for a team of product managers. In 2001 she moved to Organon, where she was responsible for the launch of two innovative products in the gynaecology area.


In 2003, she joined Novartis Portugal, where she spent 7 years as marketing manager in the hypertension care unit. During this period she focussed on marketing strategy implementation, led a team of Product Managers and the launch of new brands in the cardiovascular market and conducted various market research projects, both qualitative and quantitative, amongst professionals and patients’ groups.


Since 2012 she is a PhD student in Public Health/Health Promotion at the National School of Public Health (Lisbon) and has been co-operating with the National Stent for Life steering committee of the Portuguese Society of Cardiology.


She views this project as another challenge in her career that will enable her to strengthen her expertise within the industry using Market Research to deliver insightful recommendations to place clients in leadership positions.


Frederico Simões do Couto


Frederico graduated in 1997 from the Lisbon Medical School. He joined this project as medical advisor to enhance the scientific quality of the insights resulting from the market research studies.


He pursues his activity as a Psychiatrist and researcher and he is pharmacology and Psychiatry lecturer at the Lisbon Medical School. He is the author and co-author of several scientific papers and chapters of scientific books essentially in the field of psycho-pharmacology.


He worked for several years as a consultant for the pharmaceutical industry and belongs to advisory boards in national and international clinical trials.


He joins this project with the same rigor, strictness and ethical standards that guide his life as a physician.